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Could LinkedIn Be Right for Marketing Your Art?

Could LinkedIn Be Right for Marketing Your Art?

What’s on your art marketing agenda for the year ahead? Are you looking to revamp your social media strategy for marketing your fine art? As the new year gets rolling, I think it’s a great time to re-evaluate your options. Last week we looked at Instagram as a possibility, so this week I’d like to explore LinkedIn. I know what you’re thinking. LinkedIn is what you use when you’re looking for a job. But many people, especially entrepreneurs—and as artists, that’s just what we are—are using LinkedIn to promote their small businesses. It just makes sense. Demographically speaking, LinkedIn users...


How to Use Instagram to Market Your Art

How to Use Instagram to Market Your Art

A new year has just begun, which means it’s a great time to step back and evaluate your art marketing strategy and tactics to see if there’s anything you could be doing more effectively. I thought maybe we could start with your use of social media, okay? For years I’ve been saying that Facebook is your best choice for marketing your fine art online because it gives you access to the broadest possible group of potential art buyers. I still believe this to be true, but since more people than ever are now using Instagram, this might be a good...


Best Art Marketing Advice: Top 15 Posts of the Year

Best Art Marketing Advice: Top 15 Posts of the Year

Before we launch into a new year ahead, I thought it might be nice to look back at the year behind us and review. My web traffic always tells me which topics grab your attention and what's most important to you. So, just in case you missed a few of these, here are my top 15 posts of the year. Enjoy! Practical Advice on Using Social Media to Market Your Art Getting the Most From Your Social Media Marketing Efforts How Do They Do It? Artists With Massive Social Media Followings Five Ways to Fail at Promoting Your Art on Social...


Why Market Your Art?

Why Market Your Art?

Why do we even market our art? I mean, every week I’m in here suggesting all kinds of things to do to promote yourself, all of which take time, planning, and sometimes even money. So, why am I such a big proponent of art marketing? Why am I always talking about connecting with people and building relationships? Is all this effort really going to make a difference for you? Valid concerns, all. You should be asking questions. It’s smart to pause and wonder. Here’s why I think (dare I say know?) art marketing is essential: According to Matt Oechsli, author...


Getting People to Contact You

Getting People to Contact You

This may come as a surprise, but when it comes to marketing, you have to tell people what to do. What?! Yes, it’s true. Think about all of the TV commercials you’ve seen over the years that say “Come in and try our fresh-off-the-grill hamburgers!” or the radio spots that end with “Call 1-800-800-8000!” or the big newspaper ads that proclaim “Don’t miss our huge sale!” When marketers tell us about their products and services, they always finish with some kind of command encouraging us to take action—get more info, make contact, try, buy, etc. Marketers tell us what to...