Like all other business owners, we artists want people to come and visit our artist portfolio websites so they can see what we do and—hopefully!—buy some of our artwork. That means that we need to engage in something called SEO, which stands for search engine optimization. SEO is the general terms for all the different techniques we can use to help search engines drive more visitors to our websites.
I know this sounds pretty technical, maybe even overwhelming. So I turned to YouTube to see if there were any good tutorials or how-to videos that would help all of us—even the most inexperienced, non-technical among us—to improve our SEO tactics. I found plenty, but these are the five that I felt did the best job of explaining what SEO is and demonstrating how to improve the SEO on your site.
1. Jason from JMGRP gives you a great, hour-long tutorial on 10 Tips, Tools, & To-Dos in SEO in this video. He’s pretty entertaining, but more important, he explains the basics in very clear terms, including step-by-step demos. And it’s brand new, so the techniques and tools are totally current.
2. Tod Maffin’s 45-minute video is also really good and current. He offers a very thorough explanation of SEO and many related topics, and he presents real demos and an array of extremely useful and easy-to-use tools. Some of it is specific to Wordpress websites, but much of the info is general for all websites.
3. I have to admit that this next hour-long video lecture is not the most fast-paced or entertaining video, but the speaker gives a thorough explanation of how search engines work and what you can do to work your way to the top of the search engines.
4. If you really want a deep dive into all the ins and outs of SEO, watch this video. Josh Bachynski provides an extremely thorough guide to current—as in 2016—SEO techniques. The video is nearly two hours long, and it doesn’t really include demos, but he does paint a detailed picture of how the system works.
5. This quick (15-minute) video is a little bit on the technical side, but he provides a useful checklist for setting up your website to enable SEO. In other words, he provides a great framework for you to use in developing a plan to improve your SEO.
As always, I’d love to hear your ideas on marketing your art, especially using the Internet. Have you seen any great videos or other tutorials that have helped you in setting up your artist portfolio website? Let’s connect!