Are you thinking about starting up a blog as a means of promoting your fine art, or have you started one already? Blogs have the potential to be a great avenue for connecting with other people and gaining exposure for you and your work. Writing for your blog is like writing expanded social media posts, so readers have the opportunity to learn about you in depth, which helps you build relationships with the people who can support you in achieving your goals. On the other hand, blogging requires a lot of time and energy, so you really want to think it through before adding a blog page to your artist's portfolio website. Consider the following...
- Do you really have time to blog consistently? Writing a good blog post can take an hour or two—possibly more if writing doesn't come easily to you—and it's best to write at least once a week. And then you'll need to spend time promoting your blog posts through social media. So make sure you have time in your schedule before you fire up that blog page.
- Do you have lots to say?Yes, of course, your artist's blog should focus on you and your work, but it needs to be more than just news blasts about your latest accomplishments. Successful blogs are written by people who have a unique perspective on art and life that's of interest to others, or who offer useful tips to readers. So your blog posts can encompass everything from your philosophy of art to the stories of the artists who inspire you to helpful tips on choosing the right frame for a painting. You might consider brainstorming a list of possible topics first, just to test the depths of your creative well before diving in.
- Do you have other media to include?I deliberately avoided using any media with this blog post, just to show you how dull it looks without some kind of photo, illustration, or video. Pretty boring, huh? And we really aren't supposed to snag stuff off Google images without the original creator's permission. Fortunately, as an artist, you probably have access to plenty of great images you could include.
- Are you ready to commit for the long haul? In my mind, there is nothing sadder than a neglected blog. You know, the kind where the blogger posts once every three or four months. In reality, the person is probably just caught up in the busy-ness of life, but readers perceive it as a lack of enthusiasm. And if the blogger's not passionate about the blog, why should anyone else be? Blogging is like any other form of advertising. It requires repeated, consistent messages to make a difference.
Blogging is not for everyone, but if you love it—as I do—you should absolutely go for it! Blogging will enable you to connect with other people on a deeper level than social media will ever allow.
So what do you think? Have you tried blogging? What worked for you, and what didn't? Let's connect!
P.S. A couple of resources I'd recommend:
Book—Blog Inc.: Blogging for Passion, Profit, and to Create Community, Joy Deangdeelert Cho
Book—ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income, Darren Rowse and Chris Garrett
Book—Blogging To Drive Business: Create and Maintain Valuable Customer Connections, Eric Butow and Rebecca Bollwitt