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Get Into the Branding Game

In everything we do to market our fine art—from networking with people to writing and designing our marketing materials and beyond—it’s essential for us to be able to describe our personal brands. We have to be able to explain how our artwork stands out from the rest.

I always say that you are your brand and your brand is you because your brand as an artist is made up of the personal characteristics, values, and concerns that you bring out in your artwork. But having talked with hundreds of artists about their personal brands, I know just how hard it is to come up with a list of personal qualities and other traits and values that are found within you and your art.

So, to give you a head start on coming up with a robust description of your brand, I’m sharing this list of adjectives. Start by writing down or circling all of the words that you feel describe your personality. Then do the same to identify all of the words that you feel describe your artwork. If any other relevant adjectives come to mind as you're doing this, write them down, too. Finally, take all of the words common to both lists and use them as starting points to write out your brand statement. Have fun “hunting” through this list to find just the right combination of adjectives for you.

What other adjectives would you add to this list? Let’s connect!

Captivating

Accessible

Sly

Elegant

Flexible

Emotional

Adventurous

Soft

Cultured

Balanced

Self-conscious

Passive

Clever

Brilliant

Suspicious

Daring

Calm

Active

Capable

Reserved

Provocative

Unrestrained

Forthright

Dreamy

Challenging

Grand

Subjective

Silly

Authentic

Superstitious

Charming

Obnoxious

Naive

Energetic

Haughty

Curious

Dignified

Efficient

Mellow

Creative

Moralistic

Dramatic

Surprising

Colorful

Gloomy

Difficult

Maternal/Paternal

Educated

Confident

Tough

Contemplative

Irreverent

Courageous

Escapist

Sensual

Dynamic

Uninhibited

Clean

Superficial

Insightful

Eloquent

Cheerful

Outrageous

Modest

Impulsive

Exciting

Cautious

Sarcastic

Gullible

Extraordinary

Impulsive

Firm

Steely

Vague

Focused

Charismatic

Forceful

Slow

Caring

Morbid

Friendly

Questioning

Abrupt

Genuine

Logical

Positive

Trendy

Earthy

Heroic

Crazy

Outspoken

Quiet

Lyrical

Honest

Political

Humorous

Abrasive

Quirky

Idealistic

Complex

Delicate

Passionate

Hypnotic

Patriotic

Rigid

Peaceful

Imaginative

Boisterous

Innovative

Assertive

Compassionate

Orderly

Breezy

Whimsical

Transparent

Arrogant

Methodical

Conservative

Meticulous

Rowdy

Fiery

Enthusiastic

Natural

Intense

Open

Shy

Cruel

Optimistic

Aloof

Brittle

Cerebral

Reactionary

Brutal

Original

Leisurely

Painstaking

Crude

Timid

Strong

Casual

Fun-loving

Generous

Tense

Lively

Gentle

Opinionated

Skillful

Playful

Simple

Romantic

Agonizing

Polished

Vivacious

Reflective

Disruptive

Precise

Solemn

Airy

Frightening

Principled

Free

Extravagant

Devious

Critical

Arbitrary

Profound

Mystical

Rational

Unpredictable

Angry

Sentimental

Moody

Coarse

Artificial

Shrewd

Busy

Fanatical

Responsive

Familial

Barbaric

Disrespectful

Crass

Reverential

Sedentary

Flamboyant

Odd

Bizarre

Rustic

Scholarly

Enigmatic

Blunt

Desperate

Sensitive

Argumentative

Cold

Realistic

Vibrant

Experimental

Calculating

Sexy

Amusing

Serious

Disturbing

Respectful

Extreme

Sober

Cynical

Hostile

Sophisticated

Melancholic

Perceptive

Impatient

Contradictory

Subtle

Ambitious

Sweet

Gritty

Demanding

Sympathetic

Confused

Tasteful

Prim

Urbane

Destructive

Witty

Warm

Grim

Aggressive


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