If there’s one thing I’ve learned in the years I’ve been running my art marketing business, it’s that the best strategies, tactics, and techniques are constantly changing. It can be challenging to keep up with the latest trends, which is why I’ve decided to launch a new series on the best approaches for artists in 2019.
Let’s start with social media. The power of social media to promote products and services is continuing to increase at a phenomenal rate, so it just makes sense for artists to use social media to promote themselves and their work as often as they can. If you haven’t started using social media already, or if you’ve let your activity lag, now’s the time to get back on board with it.
If you’re like me, you may wonder about the best times to use each of the most popular social networking platforms. Obviously, people are constantly accessing these sites 24/7, but there have to be peak times when it makes the most sense to post your images and marketing messages, right? There are, and they’re not what they used to be. Each platform has its “prime time” when the maximum number of people are most likely to catch your posts, so if you’re using multiple platforms—such as both Facebook and Instagram—you’ll want to post at the most effective times for each. (Next time, let’s review what to post on each platform.)
Here’s a breakdown of the smartest times to use each of the best platforms for marketing fine art:
Best times: Wednesdays, Thursdays, and Fridays from 11 a.m. to 3 p.m., with Wednesdays being peak days
Worst times: Weekends
Best times: Midday (11 a.m. to 3 p.m.) and late nights (as in 10 p.m. or later) on weekdays and Saturdays as well as Sunday afternoons, with Wednesdays and Saturdays being peak days
Worst times: None
Best times: Weekdays and Saturdays from 1 to 3 p.m.
Worst times: Sundays
Best times: Early morning, midday, and late afternoon (5 to 6 p.m.) on Tuesdays, Wednesdays, and Thursdays
Worst times: Weekends and Mondays
Best times: Saturday evenings from 8 to 11 p.m. and Friday afternoons after 3 p.m.
Worst times: Late weekday afternoons
I think a closely related question to best times to post is how often to post. My answer for 2019? The more often, the better, especially on Facebook. Some of you may still not be aware that Facebook only shows each post to a small fraction of your followers. That’s just the way it works, so go with it. If you want to reach a larger number of followers, you’re going to have to post more often. That’s why I recommend picking only one or two of the platforms listed here (probably Facebook and Instagram) and going all-in to focus on connecting with your followers on that platform.
What’s Your Social Media Strategy?
Would you like some help developing a plan for tackling social media? Do you need some guidance on creating your profile and writing posts? How are you with hashtags? I’m available for one-on-one coaching if you need a crash course in using social media. Just contact me at firstname.lastname@example.org for more details and a quote!