News — art marketing advice

Why I’m Now In Favor of Blogging

Why I’m Now In Favor of Blogging
For years, I’ve thought that blogging was a nice, but not essential, extra tactic that artists could use to market their fine art. But believing that it might require too much extra time, I’ve never really encouraged my clients and other artists to blog, and most artists I’ve met have shown relatively little interest in creating a blog as part of their art marketing strategy. Yet, after listening to my new friend and her approach to blogging, her philosophy made so much sense to me that I’m actually a big believer in blogging again!

Explode Your Fan Base Through Media Exposure

Explode Your Fan Base Through Media Exposure
Here’s one of the most valuable lessons I’ve learned from this process: The artists who have huge fan bases—thousands of fans and followers, which undoubtedly translate into healthy sales—have all earned lots of media exposure. In other words, they’ve landed features and sometimes cover stories in magazines, on TV, on the radio, on podcasts, and in online magazines and blogs.

Never Stop Showing Your Gratitude

Never Stop Showing Your Gratitude
Thanking someone for buying one of your works of art is a great start, but an even better strategy is to routinely express your gratitude. It keeps the relationship going! Here are four ways to appreciate your buyers.

7 Essential Habits for Success as an Artist

Jennifer King

Tags art marketing advice, art marketing tips, marketing art

7 Essential Habits for Success as an Artist

Earlier this week, I had the pleasure of having dinner with a couple of dear friends I haven’t seen in a long time, Marcia (an artist) and her husband Tom. We were talking about my work as a virtual marketing assistant for fine artists, and Tom asked a really great question: What have I learned from observing truly successful artists? In other words, what works? Wow, a great question that stopped me in my tracks! I had to carefully consider this one for a bit. I started thinking about my clients who are rocking the art world, and there are...


Get Smart with Social Media: Six Ways to Be More Effective

Get Smart with Social Media: Six Ways to Be More Effective

"Help!" a voice said to me over the phone. "I post and I post, but I never seem to get anywhere. I've never sold a painting on social media, and I'm not even gaining any new followers! Why bother?"I'm so glad this fantastic artist reached out for information. She thought the answer to her social media woes was to work harder at it by posting even more. But I assured her the solution was to learn to work smarter by doing different things in a different way. The following are the six tips I shared with her for being more...