But in the world of online shopping, buyers want to learn as much as they can about an item before they buy it. So, let’s give people everything they need to feel confident in choosing what we have to offer. Whether your art is hyper-realistic or completely nonrepresentational, you can learn to write powerful, attention-getting descriptions for your work.
Have you seen them, too? The holiday decorations popping up at the craft store and supermarket? The ads for great gifts sneaking into your social media feeds? Yup, it’s that time of year again. And just like the major retailers, we artists can and should engage in some special holiday promotions of our own. It's not too soon! Here are three quick ideas you can use: 1. Hold a customer appreciation event. There’s nothing better than holding an annual customer appreciation event, in my opinion. Not only is it a great way to express your gratitude to your collectors, it’s also...
For years, I’ve thought that blogging was a nice, but not essential, extra tactic that artists could use to market their fine art. But believing that it might require too much extra time, I’ve never really encouraged my clients and other artists to blog, and most artists I’ve met have shown relatively little interest in creating a blog as part of their art marketing strategy. Yet, after listening to my new friend and her approach to blogging, her philosophy made so much sense to me that I’m actually a big believer in blogging again!
Here’s one of the most valuable lessons I’ve learned from this process: The artists who have huge fan bases—thousands of fans and followers, which undoubtedly translate into healthy sales—have all earned lots of media exposure. In other words, they’ve landed features and sometimes cover stories in magazines, on TV, on the radio, on podcasts, and in online magazines and blogs.
Thanking someone for buying one of your works of art is a great start, but an even better strategy is to routinely express your gratitude. It keeps the relationship going! Here are four ways to appreciate your buyers.