News — art marketing basics

Speaking of Art: How to Wow an Audience

Speaking of Art: How to Wow an Audience

Growing up, I absolutely hated public speaking. I dreaded the thought of standing up in front of a crowd, no matter how small. Years later, though, when I was the editor of several different art magazines, it wasn’t unusual for me to be asked to speak to audiences in the hundreds. And I loved it. Actually, I learned to love it so much that I continue to seek out opportunities to speak to groups even now. What caused the turnaround? I had the good fortune to attend a Dale Carnegie course, where I discovered some incredibly useful advice that completely...


Getting the Most from Your Social Media Marketing Efforts

Getting the Most from Your Social Media Marketing Efforts

This week I’d like to talk about how you’re spending your time on social media. If you go into Facebook or Instagram and post a few posts every week and maybe respond to a few comments, you’re off to a good start but you’re really just using social media. Unfortunately, though, you’re not getting all you can out of your efforts. With relatively little additional time and thought, you could be accomplishing so much more, making major strides in building up your fan base and selling more of your creations! By following these six tips, you could start capitalizing on...


Launching Your Art Career the Right Way

Launching Your Art Career the Right Way

Don’t you love to hear about artists achieving recognition and success? We can all learn so much from their journeys, which is why I’d like to share a true story with you this week. A good friend of mine—we’ll call her Miranda—has been steadily working toward the launch of her art career for about three years now, and suddenly it seems like everything is happening for her. But in reality, it’s not sudden and it’s not random luck. Her progress is the result of careful planning and concentrated effort, involving the following steps: Networking. Miranda’s background as an entrepreneur is...


Writing A Great Artist's Statement

Writing A Great Artist's Statement

Perhaps the most challenging of the “big three” promotional items an artist needs to create is the artist’s statement. After all, as visual artists, we are most comfortable speaking in images, not in words. And yet, our artwork cannot always speak for itself, at least not in the verbal language so many are accustomed to, which is why we have to find a way to express in writing whatever it is we’re trying to express through our creations. Your artist’s statement does not need to be long. Many are as short as a single paragraph involving one or two sentences....


Three Easy Ways to Grow Your Subscriber List

Three Easy Ways to Grow Your Subscriber List

Has the number of subscribers on your mailing list been hovering around the same level for months or even years? If so, you might be headed for a problem. I mean, it’s great to be nurturing relationships with that core group of die-hard fans, but you also want to be building new relationships with new people, too. One of the keys to using this marketing tactic effectively is to keep that number growing because your success depends on an ever-widening circle of potential collectors. Now, I know what you’re thinking: That’s easier said than done. Okay, with the emphasis on...