News — art marketing help

Why I’m Now In Favor of Blogging

Why I’m Now In Favor of Blogging
For years, I’ve thought that blogging was a nice, but not essential, extra tactic that artists could use to market their fine art. But believing that it might require too much extra time, I’ve never really encouraged my clients and other artists to blog, and most artists I’ve met have shown relatively little interest in creating a blog as part of their art marketing strategy. Yet, after listening to my new friend and her approach to blogging, her philosophy made so much sense to me that I’m actually a big believer in blogging again!

Four Ways to Boost Your Mailing List

Four Ways to Boost Your Mailing List
I believe that building up your mailing list is probably the most important tactical move you can make in art marketing. Your list allows you to routinely communicate targeted marketing messages to the people who’ve identified themselves as fans of your work.

Don't Let Your New Fans Get Away

Don't Let Your New Fans Get Away

The other day, I was looking at the website of an artist I greatly admire. His work is amazing, and his new website looks great. I decided I wanted to get on his mailing list so I could keep up on his progress. So, I started to look for a way to subscribe. I scrolled down his home page… more lovely images… announcements… events… get to the bottom of the page and… nothing. No way to subscribe. So then I scroll back up to the navigation menu. Nothing about subscribers… but hey, here’s a Contact link… I click… and again…...


Best Art Marketing Advice: Top 15 Posts of the Year

Best Art Marketing Advice: Top 15 Posts of the Year

Before we launch into a new year ahead, I thought it might be nice to look back at the year behind us and review. My web traffic always tells me which topics grab your attention and what's most important to you. So, just in case you missed a few of these, here are my top 15 posts of the year. Enjoy! Practical Advice on Using Social Media to Market Your Art Getting the Most From Your Social Media Marketing Efforts How Do They Do It? Artists With Massive Social Media Followings Five Ways to Fail at Promoting Your Art on Social...


7 Habits of Successful Artists

7 Habits of Successful Artists

I love great, inspirational quotes. Don’t you? The best of them usually prompt me to think more deeply about something I may not have considered before. Take this quote by Will Durant, a 20th-century American writer, historian, and philosopher, for instance. He wrote, "We are what we repeatedly do. Excellence, then, is not an act, but a habit.” Isn’t it amazing to think that excellence is not some unattainable goal or something that happens by accident on rare occasions? According to Durant—and I can think of countless examples that bear this out—excellence can be achieved through consistent and positive action,...