News — art marketing resources

Newsletter Writer's Block Be Gone!

Newsletter Writer's Block Be Gone!

Every time I mention how essential it is for artists to send out routine, preferably monthly, newsletters, I’m guaranteed to hear two big complaints in response:

I don’t have anything to say, and
I don’t like to write.

Sound familiar? No problem! You’re going to love this article!


No More Overwhelm: Get More Marketing Done in Less Time

No More Overwhelm: Get More Marketing Done in Less Time

Time poses a real dilemma for so many artists who genuinely want to be promoting themselves and marketing their work. As one artist said to me recently, “Life gets in the way!” Most of us have a long list of important obligations and tasks to do, plus we need that essential time in the studio. Adding more to the list just seems overwhelming, so the marketing often gets postponed… and put off… and delayed. You know what I’m talking about, right? I feel it myself, which is why I love seeking out ideas for improving the way I manage my...


Classic Advice for Making Your Art the Best It Can Be

Classic Advice for Making Your Art the Best It Can Be

As you know, this blog is usually dedicated to ideas for marketing, but recently I was reminded that there’s an essential first step that comes before any marketing can happen, even before any thought of marketing should begin: making good work. So this week’s post is a quick review of a few of the art instruction books that I’ve found extremely beneficial to my artistic development since I never had the privilege of formal art training. If you don’t have these classics on your shelf and you’re looking to improve your own work, perhaps they’ll be of interest to you,...


How to Get Featured in A Magazine

How to Get Featured in A Magazine

  Ruby Falls, oil, 16 x 20" by Gabor Svagrik, one of many artists I met when I was an art magazine editor So my last two posts have focused on landing news media coverage, so now let’s talk about getting featured in magazines. Although magazine editors often reach out to people they discover through research, it’s also perfectly acceptable—even smart—for you to pitch an idea about your artwork to a magazine editor. If you get featured, even in the briefest of profiles, you’re once again getting your name and your work in front of people who aren’t yet familiar...


If You Really Must Blog, Here’s What to Write

If You Really Must Blog, Here’s What to Write

I’m just going to say it: Blogging is probably not the ideal marketing method for the vast majority of visual artists. I mean, it’s kind of self-explanatory. We’re image people, not word people.  Personally, I think Facebook and Twitter are better platforms for most visual artists to use in developing a fan following. You can make short, intriguing statements and move on, and people will love it. Blogs, on the other hand, require introspection, and commitment, and time. Ah, time. That thing most of us artists would rather spend on making art. Nevertheless, just in case you’re thinking of starting...