News — artist marketing

What Artists Should Post on Social Media in 2019

What Artists Should Post on Social Media in 2019
Cross-posting is so last year. Here's a quick guide for artists who want to make sure they're posting the right kind of content on each social media platform.

Why Market Your Art?

Why Market Your Art?

Why do we even market our art? I mean, every week I’m in here suggesting all kinds of things to do to promote yourself, all of which take time, planning, and sometimes even money. So, why am I such a big proponent of art marketing? Why am I always talking about connecting with people and building relationships? Is all this effort really going to make a difference for you? Valid concerns, all. You should be asking questions. It’s smart to pause and wonder. Here’s why I think (dare I say know?) art marketing is essential: According to Matt Oechsli, author...


The Art of Pricing Fine Art

The Art of Pricing Fine Art

Ah, the prices of artwork. Why does this sculpture over here cost $2,500 while that one over there is valued at $25,000? Pricing fine art can be one of the most vexing, perplexing, and frustrating activities for an artist because it’s so subjective. That’s why I think of it as more of an art than a science. So this week, I’d like to share a few points to ponder about prices. Point #1: Don’t think in terms of what you want to get for a piece; think in terms of what the market will bear. Although there is a huge, huge...


5 Tips for Revising Your Artist's Bio Story

5 Tips for Revising Your Artist's Bio Story

Welcome to Week 2 of revamping your plan to market your art! With this series, I’m going to walk you through the process of setting up your art marketing materials step by step. We’ll take this one item at a time, and before you know it, you’ll have a whole new set of promotional materials. So, this week I thought we should probably focus on your bio—or as I prefer to call it, your bio story—which is one of the three essential written items (along with your resume and artist’s statement) that you’ll need to promote yourself. Why do you...


Revamping Your Plan to Market Your Art

Revamping Your Plan to Market Your Art

Is it just me, or do you feel like September is a great time for new beginnings, too? I suppose it dates back to my childhood, when I’d eagerly anticipate going back to school (yes, I was one of those nerdy kids), or maybe it’s because my birthday falls at the end of the month, but either way I think this is the perfect time for a fresh start. And that includes our plans to market our artwork. These thoughts have inspired a new series that I’m kicking off this week called “Hitting the Reset Button.” I have to add...