News — branding for artists

Newsletter Writer's Block Be Gone!

Newsletter Writer's Block Be Gone!

Every time I mention how essential it is for artists to send out routine, preferably monthly, newsletters, I’m guaranteed to hear two big complaints in response:

I don’t have anything to say, and
I don’t like to write.

Sound familiar? No problem! You’re going to love this article!


How to Use Instagram to Market Your Art

How to Use Instagram to Market Your Art

A new year has just begun, which means it’s a great time to step back and evaluate your art marketing strategy and tactics to see if there’s anything you could be doing more effectively. I thought maybe we could start with your use of social media, okay? For years I’ve been saying that Facebook is your best choice for marketing your fine art online because it gives you access to the broadest possible group of potential art buyers. I still believe this to be true, but since more people than ever are now using Instagram, this might be a good...


5 Tips for Revising Your Artist's Bio Story

5 Tips for Revising Your Artist's Bio Story

Welcome to Week 2 of revamping your plan to market your art! With this series, I’m going to walk you through the process of setting up your art marketing materials step by step. We’ll take this one item at a time, and before you know it, you’ll have a whole new set of promotional materials. So, this week I thought we should probably focus on your bio—or as I prefer to call it, your bio story—which is one of the three essential written items (along with your resume and artist’s statement) that you’ll need to promote yourself. Why do you...


Lessons From An Art Superstar: Zaria Forman

Lessons From An Art Superstar: Zaria Forman

Everything Zaria Forman does seems grand. She paints monumental pastels of icebergs. She’s just returned from a resource-gathering trip to Greenland with a NASA team. She’s done a TED talk and spoken at Harvard. In a highly competitive world, Zaria is making it as an artist in a big way. So I decided to see what I could learn from her by studying the way she’s promoting herself, particularly with social media. It’s reverse engineering of an art career. Here are the takeaways I came up with: Use social media, but go all in on one or two platforms. Zaria Forman...


Marketing Your Art With Video: Longer Videos for Your Website

Marketing Your Art With Video: Longer Videos for Your Website

Online videos are nothing new, but statistics show they get hotter and hotter every year. And it’s not just all cute kittens and political satire either. Studies indicate that just as many product and instructional videos are watched and shared. With technology as advanced as it is now, it’s really pretty easy for all of us artists to capitalize on the video trend.  Artists can incorporate video into their art marketing strategies in two different ways, and there’s a lot to cover so I’m going to break this up into a series of blogs. For today, I want to focus on making...