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How to Use Instagram to Market Your Art

How to Use Instagram to Market Your Art

A new year has just begun, which means it’s a great time to step back and evaluate your art marketing strategy and tactics to see if there’s anything you could be doing more effectively. I thought maybe we could start with your use of social media, okay? For years I’ve been saying that Facebook is your best choice for marketing your fine art online because it gives you access to the broadest possible group of potential art buyers. I still believe this to be true, but since more people than ever are now using Instagram, this might be a good...


Getting People to Contact You

Getting People to Contact You

This may come as a surprise, but when it comes to marketing, you have to tell people what to do. What?! Yes, it’s true. Think about all of the TV commercials you’ve seen over the years that say “Come in and try our fresh-off-the-grill hamburgers!” or the radio spots that end with “Call 1-800-800-8000!” or the big newspaper ads that proclaim “Don’t miss our huge sale!” When marketers tell us about their products and services, they always finish with some kind of command encouraging us to take action—get more info, make contact, try, buy, etc. Marketers tell us what to...