News — fine art marketing

Get Smart with Social Media: Six Ways to Be More Effective

Get Smart with Social Media: Six Ways to Be More Effective

"Help!" a voice said to me over the phone. "I post and I post, but I never seem to get anywhere. I've never sold a painting on social media, and I'm not even gaining any new followers! Why bother?"I'm so glad this fantastic artist reached out for information. She thought the answer to her social media woes was to work harder at it by posting even more. But I assured her the solution was to learn to work smarter by doing different things in a different way. The following are the six tips I shared with her for being more...


Get Clear About the Purpose Behind Marketing Your Art

Get Clear About the Purpose Behind Marketing Your Art

Chances are good you’re already using the right tools to promote yourself and market your work. But are you using them as effectively as you could be? Do you have some doubts? Let’s explore three guiding principles that will clarify the purpose behind various marketing activities and help you maximize the effort you put into them. To understand these principles, let’s begin by looking at the flip side of marketing, which is buying. These days most people go through a three-stage process whenever they’re buying something that costs more than $100 or $200. If you’ve bought a big-ticket item in...


Best Art Marketing Advice: Top 15 Posts of the Year

Best Art Marketing Advice: Top 15 Posts of the Year

Before we launch into a new year ahead, I thought it might be nice to look back at the year behind us and review. My web traffic always tells me which topics grab your attention and what's most important to you. So, just in case you missed a few of these, here are my top 15 posts of the year. Enjoy! Practical Advice on Using Social Media to Market Your Art Getting the Most From Your Social Media Marketing Efforts How Do They Do It? Artists With Massive Social Media Followings Five Ways to Fail at Promoting Your Art on Social...


Why Market Your Art?

Why Market Your Art?

Why do we even market our art? I mean, every week I’m in here suggesting all kinds of things to do to promote yourself, all of which take time, planning, and sometimes even money. So, why am I such a big proponent of art marketing? Why am I always talking about connecting with people and building relationships? Is all this effort really going to make a difference for you? Valid concerns, all. You should be asking questions. It’s smart to pause and wonder. Here’s why I think (dare I say know?) art marketing is essential: According to Matt Oechsli, author...


Dreamer or Doer?

Dreamer or Doer?

So, are you a dreamer or a doer? I have to admit I’m a doer. For an action-oriented person like me, it’s soooo satisfying to make a to-do list and cross the items off one by one! But some of you might be dreamers, visualizing where you want to be and imagining the end results. The thing is, success in anything requires both: dreaming and doing. I’ve seen artists of both stripes, and I’ve noticed that being all one way or the other creates problems. Those of us who are too focused on doing can often rush headlong through every...