News — fine art marketing

Why I’m Now In Favor of Blogging

Why I’m Now In Favor of Blogging
For years, I’ve thought that blogging was a nice, but not essential, extra tactic that artists could use to market their fine art. But believing that it might require too much extra time, I’ve never really encouraged my clients and other artists to blog, and most artists I’ve met have shown relatively little interest in creating a blog as part of their art marketing strategy. Yet, after listening to my new friend and her approach to blogging, her philosophy made so much sense to me that I’m actually a big believer in blogging again!

Explode Your Fan Base Through Media Exposure

Explode Your Fan Base Through Media Exposure
Here’s one of the most valuable lessons I’ve learned from this process: The artists who have huge fan bases—thousands of fans and followers, which undoubtedly translate into healthy sales—have all earned lots of media exposure. In other words, they’ve landed features and sometimes cover stories in magazines, on TV, on the radio, on podcasts, and in online magazines and blogs.

Newsletter Writer's Block Be Gone!

Newsletter Writer's Block Be Gone!

Every time I mention how essential it is for artists to send out routine, preferably monthly, newsletters, I’m guaranteed to hear two big complaints in response:

I don’t have anything to say, and
I don’t like to write.

Sound familiar? No problem! You’re going to love this article!


Get Smart with Social Media: Six Ways to Be More Effective

Get Smart with Social Media: Six Ways to Be More Effective

"Help!" a voice said to me over the phone. "I post and I post, but I never seem to get anywhere. I've never sold a painting on social media, and I'm not even gaining any new followers! Why bother?"I'm so glad this fantastic artist reached out for information. She thought the answer to her social media woes was to work harder at it by posting even more. But I assured her the solution was to learn to work smarter by doing different things in a different way. The following are the six tips I shared with her for being more...


Get Clear About the Purpose Behind Marketing Your Art

Get Clear About the Purpose Behind Marketing Your Art

Chances are good you’re already using the right tools to promote yourself and market your work. But are you using them as effectively as you could be? Do you have some doubts? Let’s explore three guiding principles that will clarify the purpose behind various marketing activities and help you maximize the effort you put into them. To understand these principles, let’s begin by looking at the flip side of marketing, which is buying. These days most people go through a three-stage process whenever they’re buying something that costs more than $100 or $200. If you’ve bought a big-ticket item in...