News — how to market and sell fine art

Get Clear About the Purpose Behind Marketing Your Art

Get Clear About the Purpose Behind Marketing Your Art

Chances are good you’re already using the right tools to promote yourself and market your work. But are you using them as effectively as you could be? Do you have some doubts? Let’s explore three guiding principles that will clarify the purpose behind various marketing activities and help you maximize the effort you put into them. To understand these principles, let’s begin by looking at the flip side of marketing, which is buying. These days most people go through a three-stage process whenever they’re buying something that costs more than $100 or $200. If you’ve bought a big-ticket item in...


Could LinkedIn Be Right for Marketing Your Art?

Could LinkedIn Be Right for Marketing Your Art?

What’s on your art marketing agenda for the year ahead? Are you looking to revamp your social media strategy for marketing your fine art? As the new year gets rolling, I think it’s a great time to re-evaluate your options. Last week we looked at Instagram as a possibility, so this week I’d like to explore LinkedIn. I know what you’re thinking. LinkedIn is what you use when you’re looking for a job. But many people, especially entrepreneurs—and as artists, that’s just what we are—are using LinkedIn to promote their small businesses. It just makes sense. Demographically speaking, LinkedIn users...


How to Use Instagram to Market Your Art

How to Use Instagram to Market Your Art

A new year has just begun, which means it’s a great time to step back and evaluate your art marketing strategy and tactics to see if there’s anything you could be doing more effectively. I thought maybe we could start with your use of social media, okay? For years I’ve been saying that Facebook is your best choice for marketing your fine art online because it gives you access to the broadest possible group of potential art buyers. I still believe this to be true, but since more people than ever are now using Instagram, this might be a good...


Why Market Your Art?

Why Market Your Art?

Why do we even market our art? I mean, every week I’m in here suggesting all kinds of things to do to promote yourself, all of which take time, planning, and sometimes even money. So, why am I such a big proponent of art marketing? Why am I always talking about connecting with people and building relationships? Is all this effort really going to make a difference for you? Valid concerns, all. You should be asking questions. It’s smart to pause and wonder. Here’s why I think (dare I say know?) art marketing is essential: According to Matt Oechsli, author...


Speaking of Art: How to Wow an Audience

Speaking of Art: How to Wow an Audience

Growing up, I absolutely hated public speaking. I dreaded the thought of standing up in front of a crowd, no matter how small. Years later, though, when I was the editor of several different art magazines, it wasn’t unusual for me to be asked to speak to audiences in the hundreds. And I loved it. Actually, I learned to love it so much that I continue to seek out opportunities to speak to groups even now. What caused the turnaround? I had the good fortune to attend a Dale Carnegie course, where I discovered some incredibly useful advice that completely...