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Could LinkedIn Be Right for Marketing Your Art?

Could LinkedIn Be Right for Marketing Your Art?

What’s on your art marketing agenda for the year ahead? Are you looking to revamp your social media strategy for marketing your fine art? As the new year gets rolling, I think it’s a great time to re-evaluate your options. Last week we looked at Instagram as a possibility, so this week I’d like to explore LinkedIn. I know what you’re thinking. LinkedIn is what you use when you’re looking for a job. But many people, especially entrepreneurs—and as artists, that’s just what we are—are using LinkedIn to promote their small businesses. It just makes sense. Demographically speaking, LinkedIn users...


Facebook Ads Vs. Boosted Posts

Facebook Ads Vs. Boosted Posts

From time to time, you may want to reach out to a larger group of people than just those you’re connected to on your e-mail list and social media. Advertising on social media is a great way to do just that, but there are a few things to consider when you’re choosing between a Facebook paid ad and a Facebook boosted post. Paid ads can be very sophisticated, and they give you a lot of options. They can be used to achieve different goals, including getting more likes for your artist page, clicks to your website, app installs and engagement,...


7 Common Mistakes Artists Make When Creating E-Newsletters

7 Common Mistakes Artists Make When Creating E-Newsletters

Have I mentioned recently just how important I think e-newsletters are? They’re such a great way to share your marketing message! Unlike social media messages that some of your followers may never see, your subscribers can’t miss a single e-newsletter. Even if they don’t open and read it, just seeing it in the inbox is a great reminder that you’re out there. And that’s what you’re fighting for—to remain “top of mind” so that your followers think of you whenever they think of art. Of course, there are right ways and wrong ways to create an e-newsletter. So here are seven...


Meeting Potential Collectors Through Networking

Meeting Potential Collectors Through Networking

If marketing is all about building awareness of you and your artwork, then it seems clear you’ve got to take advantage of every opportunity to connect with more and more people. Social media is a great way to do that, but what about good old-fashioned networking? You know, going out and meeting real people face to face. Chances are good that there are numerous opportunities to meet people in your daily life, but if not you can actively seek out more options. For example, you’re probably a member of at least one organization, such as a place of worship, parent...


Where Are Your Collectors Hiding?

Where Are Your Collectors Hiding?

Ever feel like you’re playing hide-and-seek with people who might like to buy your artwork? You’re putting your work out there, you’re promoting yourself, but no one is biting? Perhaps it’s time to take a step back and figure out who it is exactly that you’re trying to reach with your art marketing efforts. Fairly often, when I ask artists who they’re trying to reach, their answer is something like “everyone who likes art.” Friends, that’s too broad of a definition, which makes it too hard to do. Think about this: If you were selling mini-vans, you wouldn’t try to...