News — how to sell art?

3 Tips for Promoting Your Art for the Holidays

3 Tips for Promoting Your Art for the Holidays

Have you seen them, too? The holiday decorations popping up at the craft store and supermarket? The ads for great gifts sneaking into your social media feeds? Yup, it’s that time of year again. And just like the major retailers, we artists can and should engage in some special holiday promotions of our own. It's not too soon! Here are three quick ideas you can use: 1. Hold a customer appreciation event. There’s nothing better than holding an annual customer appreciation event, in my opinion. Not only is it a great way to express your gratitude to your collectors, it’s also...


Getting the Most from Your Social Media Marketing Efforts

Getting the Most from Your Social Media Marketing Efforts

This week I’d like to talk about how you’re spending your time on social media. If you go into Facebook or Instagram and post a few posts every week and maybe respond to a few comments, you’re off to a good start but you’re really just using social media. Unfortunately, though, you’re not getting all you can out of your efforts. With relatively little additional time and thought, you could be accomplishing so much more, making major strides in building up your fan base and selling more of your creations! By following these six tips, you could start capitalizing on...


How Do They Do It? Artists with Massive Social Media Followings

How Do They Do It? Artists with Massive Social Media Followings

Have you ever seen someone who is amazingly successful at something and wondered if they know some secret formula you don’t? There are definitely a few artists on social media who make me stop and wonder. For example, when I see that Ashley Longshore can sell out 100 reproductions in a single day—each for about $2800 a pop—on a social media flash sale, I have to wonder, what does she know that I don’t? Or when I’m on Instagram and see that Casey Baugh and Soey Milk and Hollis Dunlap all have more than 100,000 followers, I stop and think,...


How to Hold A Pop-Up Art Show

How to Hold A Pop-Up Art Show

Lots of artists, especially emerging artists, are always on the lookout for new ways to gain exposure for their work and to exhibit and sell their creations. One great solution is to organize a pop-up art show. This can be as simple as setting up a folding table somewhere to display a couple of small works of art for a few hours, or as substantial as taking over an empty retail space to exhibit a significant collection of pieces for weeks or even months. Either way, the label of “pop-up” shouldn’t be misconstrued as spontaneous or easy. A successful pop-up,...


How to Talk to People About Your Art

How to Talk to People About Your Art

Yeah, baby! I just put together a list of all the art festivals, fairs, shows, and open studios I’d like to go to this summer, and seeing all the great art out there is guaranteed to be a ton of fun. But it reminded me of all the years I had a monthly open studio and how much I struggled to learn to talk to people about my own art. So, if you have plans to communicate with art lovers in a face-to-face setting, whether it’s a street fair, a gallery show, or a chance encounter at Starbuck’s, and you’re...