News — marketing art

Four Ways to Boost Your Mailing List

Four Ways to Boost Your Mailing List
I believe that building up your mailing list is probably the most important tactical move you can make in art marketing. Your list allows you to routinely communicate targeted marketing messages to the people who’ve identified themselves as fans of your work.

Don't Let Your New Fans Get Away

Don't Let Your New Fans Get Away

The other day, I was looking at the website of an artist I greatly admire. His work is amazing, and his new website looks great. I decided I wanted to get on his mailing list so I could keep up on his progress. So, I started to look for a way to subscribe. I scrolled down his home page… more lovely images… announcements… events… get to the bottom of the page and… nothing. No way to subscribe. So then I scroll back up to the navigation menu. Nothing about subscribers… but hey, here’s a Contact link… I click… and again…...


7 Essential Habits for Success as an Artist

Jennifer King

Tags art marketing advice, art marketing tips, marketing art

7 Essential Habits for Success as an Artist

Earlier this week, I had the pleasure of having dinner with a couple of dear friends I haven’t seen in a long time, Marcia (an artist) and her husband Tom. We were talking about my work as a virtual marketing assistant for fine artists, and Tom asked a really great question: What have I learned from observing truly successful artists? In other words, what works? Wow, a great question that stopped me in my tracks! I had to carefully consider this one for a bit. I started thinking about my clients who are rocking the art world, and there are...


How to Write Your Own Artist's Bio

How to Write Your Own Artist's Bio
Every artist needs a solid written bio. Here's my foolproof formula plus five writing tips that will help you craft a fascinating bio!

What Artists Should Post on Social Media in 2019

What Artists Should Post on Social Media in 2019
Cross-posting is so last year. Here's a quick guide for artists who want to make sure they're posting the right kind of content on each social media platform.