News — marketing art

Five Inspired Ideas for Writing Descriptions of Your Artwork

Five Inspired Ideas for Writing Descriptions of Your Artwork

But in the world of online shopping, buyers want to learn as much as they can about an item before they buy it. So, let’s give people everything they need to feel confident in choosing what we have to offer. Whether your art is hyper-realistic or completely nonrepresentational, you can learn to write powerful, attention-getting descriptions for your work.


Facebook Now: 7 Tips for Marketing Your Art in 2019

Facebook Now: 7 Tips for Marketing Your Art in 2019
Facebook is constantly changing, and more changes are yet to come. Here's how to use Facebook for marketing effectively as of fall 2019.

Four Ways to Boost Your Mailing List

Four Ways to Boost Your Mailing List
I believe that building up your mailing list is probably the most important tactical move you can make in art marketing. Your list allows you to routinely communicate targeted marketing messages to the people who’ve identified themselves as fans of your work.

Don't Let Your New Fans Get Away

Don't Let Your New Fans Get Away

The other day, I was looking at the website of an artist I greatly admire. His work is amazing, and his new website looks great. I decided I wanted to get on his mailing list so I could keep up on his progress. So, I started to look for a way to subscribe. I scrolled down his home page… more lovely images… announcements… events… get to the bottom of the page and… nothing. No way to subscribe. So then I scroll back up to the navigation menu. Nothing about subscribers… but hey, here’s a Contact link… I click… and again…...


7 Essential Habits for Success as an Artist

Jennifer King

Tags art marketing advice, art marketing tips, marketing art

7 Essential Habits for Success as an Artist

Earlier this week, I had the pleasure of having dinner with a couple of dear friends I haven’t seen in a long time, Marcia (an artist) and her husband Tom. We were talking about my work as a virtual marketing assistant for fine artists, and Tom asked a really great question: What have I learned from observing truly successful artists? In other words, what works? Wow, a great question that stopped me in my tracks! I had to carefully consider this one for a bit. I started thinking about my clients who are rocking the art world, and there are...