News — marketing fine art

Get Smart with Social Media: Six Ways to Be More Effective

Get Smart with Social Media: Six Ways to Be More Effective

"Help!" a voice said to me over the phone. "I post and I post, but I never seem to get anywhere. I've never sold a painting on social media, and I'm not even gaining any new followers! Why bother?"I'm so glad this fantastic artist reached out for information. She thought the answer to her social media woes was to work harder at it by posting even more. But I assured her the solution was to learn to work smarter by doing different things in a different way. The following are the six tips I shared with her for being more...


Best Art Marketing Advice: Top 15 Posts of the Year

Best Art Marketing Advice: Top 15 Posts of the Year

Before we launch into a new year ahead, I thought it might be nice to look back at the year behind us and review. My web traffic always tells me which topics grab your attention and what's most important to you. So, just in case you missed a few of these, here are my top 15 posts of the year. Enjoy! Practical Advice on Using Social Media to Market Your Art Getting the Most From Your Social Media Marketing Efforts How Do They Do It? Artists With Massive Social Media Followings Five Ways to Fail at Promoting Your Art on Social...


Five Ways to Thank Your Art Collectors

Five Ways to Thank Your Art Collectors

  With Thanksgiving just around the corner, people are devoting more and more time to planning and shopping for the holidays. With luck, this means a few sales in your immediate future, and I know how grateful you’re going to feel! Now, if you’ve got some collectors you’d like to thank, you might consider throwing in a little gift along with the fine art they’ve just purchased. The size and value of the gift is usually commensurate with the value of the art they’ve bought, so here are some ideas from super affordable to super generous: 1. Reproductions. These can...


Facebook Ads Vs. Boosted Posts

Facebook Ads Vs. Boosted Posts

From time to time, you may want to reach out to a larger group of people than just those you’re connected to on your e-mail list and social media. Advertising on social media is a great way to do just that, but there are a few things to consider when you’re choosing between a Facebook paid ad and a Facebook boosted post. Paid ads can be very sophisticated, and they give you a lot of options. They can be used to achieve different goals, including getting more likes for your artist page, clicks to your website, app installs and engagement,...


The Art of Pricing Fine Art

The Art of Pricing Fine Art

Ah, the prices of artwork. Why does this sculpture over here cost $2,500 while that one over there is valued at $25,000? Pricing fine art can be one of the most vexing, perplexing, and frustrating activities for an artist because it’s so subjective. That’s why I think of it as more of an art than a science. So this week, I’d like to share a few points to ponder about prices. Point #1: Don’t think in terms of what you want to get for a piece; think in terms of what the market will bear. Although there is a huge, huge...