News — online art marketing

Facebook Now: 7 Tips for Marketing Your Art in 2019

Facebook Now: 7 Tips for Marketing Your Art in 2019
Facebook is constantly changing, and more changes are yet to come. Here's how to use Facebook for marketing effectively as of fall 2019.

Don't Let Your New Fans Get Away

Don't Let Your New Fans Get Away

The other day, I was looking at the website of an artist I greatly admire. His work is amazing, and his new website looks great. I decided I wanted to get on his mailing list so I could keep up on his progress. So, I started to look for a way to subscribe. I scrolled down his home page… more lovely images… announcements… events… get to the bottom of the page and… nothing. No way to subscribe. So then I scroll back up to the navigation menu. Nothing about subscribers… but hey, here’s a Contact link… I click… and again…...


Using Stories to Tell Your Story

Using Stories to Tell Your Story

Have you been telling Stories on Facebook and Instagram? No, I don’t mean, telling your story. Every time you communicate something about yourself and your artwork on social media, you’re sharing more of the story of who you are as an artist. I want to know if you’ve been using the Stories feature that showed up on Instagram in August of 2016 and then appeared on Facebook and other apps in March of 2017. If not, maybe it’s time to consider adding Stories to your chest of social media marketing tools. They’re yet another fantastic way to connect with the...


Best Art Marketing Advice: Top 15 Posts of the Year

Best Art Marketing Advice: Top 15 Posts of the Year

Before we launch into a new year ahead, I thought it might be nice to look back at the year behind us and review. My web traffic always tells me which topics grab your attention and what's most important to you. So, just in case you missed a few of these, here are my top 15 posts of the year. Enjoy! Practical Advice on Using Social Media to Market Your Art Getting the Most From Your Social Media Marketing Efforts How Do They Do It? Artists With Massive Social Media Followings Five Ways to Fail at Promoting Your Art on Social...


Revamping Your Plan to Market Your Art

Revamping Your Plan to Market Your Art

Is it just me, or do you feel like September is a great time for new beginnings, too? I suppose it dates back to my childhood, when I’d eagerly anticipate going back to school (yes, I was one of those nerdy kids), or maybe it’s because my birthday falls at the end of the month, but either way I think this is the perfect time for a fresh start. And that includes our plans to market our artwork. These thoughts have inspired a new series that I’m kicking off this week called “Hitting the Reset Button.” I have to add...