News — online art marketing

How to Research the Best Art-Related Keywords

How to Research the Best Art-Related Keywords

Okay, so you know all about keywords, right? You know that keywords aren’t really words, they’re phrases. And you know it’s a good idea to have a list of keywords related to your artwork that you can work into your website, your blog posts, your online galleries (like Saatchiart.com and Imagekind.com), and even your social media posts. Yeah, you know that keywords are super important for attracting new people to the art you have to offer. But which keywords?  What are the best keywords for you to use to promote and market your art? If you use keywords that are...


Designing High-Impact E-Newsletters: 5 Hot Tips

Designing High-Impact E-Newsletters: 5 Hot Tips

I think you all know how much I love e-newsletters, right? I can think of no better way to promote your brand and build genuine relationships with your fans and followers than sending out a monthly e-newsletter. Statistics show that people are far more likely to receive and read your promotional message when it’s delivered straight to their inboxes, so it’s just a really smart marketing tactic. Here are five easy ways to make sure your e-newsletter is designed to have the best possible effect on the recipients: 1. Match your brand design. These days there are so many different...


Managing Your Mailing Lists

Managing Your Mailing Lists

Click here to learn more about the NEW Art Marketing Weekly Program, an easy and affordable system for marketing your art! Something I think a lot of artists probably overlook but that’s super important is mailing lists. A good mailing list is an essential key to connecting to and maintaining relationships with all those people who’ve expressed interest in your work. In fact, you should probably even have two lists—one for e-mail and one for snail mail. If you haven’t already, I’d encourage you to start up an account on an e-newsletter service like MailChimp, Constant Contact, or something similar....


Preparing JPEGs for Your Website: 3 Tips

Preparing JPEGs for Your Website: 3 Tips

Having great pictures of your artwork for your artist portfolio website is critically important. You obviously want to present your work in the best possible light. But whether you shoot them yourself or hire a professional to do it for you, there are a few extra steps you should take to prepare those jpeg files before you upload them to your website. I recommend using Photoshop, but I’m sure there are other photo software programs that will do the trick, too. 1. Crop and clean up your images. Especially if you’ve shot your photos yourself, you’ll probably find that you...


Three Quick Tips for Boosting Your Social Media Traffic

Three Quick Tips for Boosting Your Social Media Traffic

Building that fan base on social media is an important goal for many of us fine artists. So how can you attract more attention to your posts and tweets? Here are three easy tips: 1. Know the right times to post. Your messages will have a better chance of being seen and read if you post at the peak times when each social media platform gets the most traffic. And the times they are a-changin’ so here are the latest stats I could find on the best times to post to each of the major social media platforms: Facebook 6-8...