News — online art marketing

How to Build Up Your Email Mailing List

How to Build Up Your Email Mailing List

  Those of you who’ve been reading my blog for a while know that I’m a big fan of the e-newsletter (click here to find out why). E-newsletters allow you to communicate your message directly to your fans, and statistics show that recipients of e-newsletters are far more likely to read the messages and will pay more attention to them than to other messages they may receive through social media. In my opinion, sending out e-newsletters is a worthwhile activity to add to your roster of fine art marketing tactics, even if you only do it quarterly or every other...


Curating Your Art Portfolio Website

Curating Your Art Portfolio Website

  One of the many things I love about running my art marketing services business is that I’m constantly learning. I routinely discover new and better ways for artists to market their art, and I’m dedicated to sharing these great ideas as they come to me. That’s why I want to tell you about a conversation I recently had with one of the leading artists in the U.S. The topic? Curating websites. I love the word “curating.” It implies connoisseurship, a careful selection of only the best. It also connotes a whole that’s greater than the sum of its’ parts,...


How to Advertise Your Art Event for FREE

How to Advertise Your Art Event for FREE

Whether you’re hosting an opening reception for an exhibition of your artwork or teaching a painting or sculpting or creativity workshop in your hometown, you’ll want to take every opportunity to promote your art event and get the crowds out. Obviously, you’re going to work your mailing list in every way possible, but did you know you can probably get some free online advertising, too? These days most towns and cities have online events calendars, usually maintained by local news media, and more often than not you can add your art-related events to those calendars for free. I just moved...