News — self-promotion for artists

Newsletter Writer's Block Be Gone!

Newsletter Writer's Block Be Gone!

Every time I mention how essential it is for artists to send out routine, preferably monthly, newsletters, I’m guaranteed to hear two big complaints in response:

I don’t have anything to say, and
I don’t like to write.

Sound familiar? No problem! You’re going to love this article!


Don't Let Your New Fans Get Away

Don't Let Your New Fans Get Away

The other day, I was looking at the website of an artist I greatly admire. His work is amazing, and his new website looks great. I decided I wanted to get on his mailing list so I could keep up on his progress. So, I started to look for a way to subscribe. I scrolled down his home page… more lovely images… announcements… events… get to the bottom of the page and… nothing. No way to subscribe. So then I scroll back up to the navigation menu. Nothing about subscribers… but hey, here’s a Contact link… I click… and again…...


Never Stop Showing Your Gratitude

Never Stop Showing Your Gratitude
Thanking someone for buying one of your works of art is a great start, but an even better strategy is to routinely express your gratitude. It keeps the relationship going! Here are four ways to appreciate your buyers.

Get Smart with Social Media: Six Ways to Be More Effective

Get Smart with Social Media: Six Ways to Be More Effective

"Help!" a voice said to me over the phone. "I post and I post, but I never seem to get anywhere. I've never sold a painting on social media, and I'm not even gaining any new followers! Why bother?"I'm so glad this fantastic artist reached out for information. She thought the answer to her social media woes was to work harder at it by posting even more. But I assured her the solution was to learn to work smarter by doing different things in a different way. The following are the six tips I shared with her for being more...


How to Write Your Own Artist's Bio

How to Write Your Own Artist's Bio
Every artist needs a solid written bio. Here's my foolproof formula plus five writing tips that will help you craft a fascinating bio!