News — self-promotion for artists

Get Smart with Social Media: Six Ways to Be More Effective

Get Smart with Social Media: Six Ways to Be More Effective

"Help!" a voice said to me over the phone. "I post and I post, but I never seem to get anywhere. I've never sold a painting on social media, and I'm not even gaining any new followers! Why bother?"I'm so glad this fantastic artist reached out for information. She thought the answer to her social media woes was to work harder at it by posting even more. But I assured her the solution was to learn to work smarter by doing different things in a different way. The following are the six tips I shared with her for being more...


How to Write Your Own Artist's Bio

How to Write Your Own Artist's Bio
Every artist needs a solid written bio. Here's my foolproof formula plus five writing tips that will help you craft a fascinating bio!

Could LinkedIn Be Right for Marketing Your Art?

Could LinkedIn Be Right for Marketing Your Art?

What’s on your art marketing agenda for the year ahead? Are you looking to revamp your social media strategy for marketing your fine art? As the new year gets rolling, I think it’s a great time to re-evaluate your options. Last week we looked at Instagram as a possibility, so this week I’d like to explore LinkedIn. I know what you’re thinking. LinkedIn is what you use when you’re looking for a job. But many people, especially entrepreneurs—and as artists, that’s just what we are—are using LinkedIn to promote their small businesses. It just makes sense. Demographically speaking, LinkedIn users...


How to Use Instagram to Market Your Art

How to Use Instagram to Market Your Art

A new year has just begun, which means it’s a great time to step back and evaluate your art marketing strategy and tactics to see if there’s anything you could be doing more effectively. I thought maybe we could start with your use of social media, okay? For years I’ve been saying that Facebook is your best choice for marketing your fine art online because it gives you access to the broadest possible group of potential art buyers. I still believe this to be true, but since more people than ever are now using Instagram, this might be a good...


Why Market Your Art?

Why Market Your Art?

Why do we even market our art? I mean, every week I’m in here suggesting all kinds of things to do to promote yourself, all of which take time, planning, and sometimes even money. So, why am I such a big proponent of art marketing? Why am I always talking about connecting with people and building relationships? Is all this effort really going to make a difference for you? Valid concerns, all. You should be asking questions. It’s smart to pause and wonder. Here’s why I think (dare I say know?) art marketing is essential: According to Matt Oechsli, author...