For years, I’ve thought that blogging was a nice, but not essential, extra tactic that artists could use to market their fine art. But believing that it might require too much extra time, I’ve never really encouraged my clients and other artists to blog, and most artists I’ve met have shown relatively little interest in creating a blog as part of their art marketing strategy. Yet, after listening to my new friend and her approach to blogging, her philosophy made so much sense to me that I’m actually a big believer in blogging again!
Here’s one of the most valuable lessons I’ve learned from this process: The artists who have huge fan bases—thousands of fans and followers, which undoubtedly translate into healthy sales—have all earned lots of media exposure. In other words, they’ve landed features and sometimes cover stories in magazines, on TV, on the radio, on podcasts, and in online magazines and blogs.
Every time I mention how essential it is for artists to send out routine, preferably monthly, newsletters, I’m guaranteed to hear two big complaints in response:
I don’t have anything to say, and
I don’t like to write.
Sound familiar? No problem! You’re going to love this article!
The other day, I was looking at the website of an artist I greatly admire. His work is amazing, and his new website looks great. I decided I wanted to get on his mailing list so I could keep up on his progress. So, I started to look for a way to subscribe. I scrolled down his home page… more lovely images… announcements… events… get to the bottom of the page and… nothing. No way to subscribe. So then I scroll back up to the navigation menu. Nothing about subscribers… but hey, here’s a Contact link… I click… and again…...
Thanking someone for buying one of your works of art is a great start, but an even better strategy is to routinely express your gratitude. It keeps the relationship going! Here are four ways to appreciate your buyers.