News — selling fine art

Reach More People on Social Media

Reach More People on Social Media
If there’s one thing I’ve learned in the years I’ve been running my art marketing business, it’s that the best strategies, tactics, and techniques are constantly changing. It can be challenging to keep up with the latest trends, which is why I’ve decided to launch a new series on the best approaches for artists in 2019. Let’s start with social media.

Best Art Marketing Advice: Top 15 Posts of the Year

Best Art Marketing Advice: Top 15 Posts of the Year

Before we launch into a new year ahead, I thought it might be nice to look back at the year behind us and review. My web traffic always tells me which topics grab your attention and what's most important to you. So, just in case you missed a few of these, here are my top 15 posts of the year. Enjoy! Practical Advice on Using Social Media to Market Your Art Getting the Most From Your Social Media Marketing Efforts How Do They Do It? Artists With Massive Social Media Followings Five Ways to Fail at Promoting Your Art on Social...


Why Market Your Art?

Why Market Your Art?

Why do we even market our art? I mean, every week I’m in here suggesting all kinds of things to do to promote yourself, all of which take time, planning, and sometimes even money. So, why am I such a big proponent of art marketing? Why am I always talking about connecting with people and building relationships? Is all this effort really going to make a difference for you? Valid concerns, all. You should be asking questions. It’s smart to pause and wonder. Here’s why I think (dare I say know?) art marketing is essential: According to Matt Oechsli, author...


Five Ways to Thank Your Art Collectors

Five Ways to Thank Your Art Collectors

  With Thanksgiving just around the corner, people are devoting more and more time to planning and shopping for the holidays. With luck, this means a few sales in your immediate future, and I know how grateful you’re going to feel! Now, if you’ve got some collectors you’d like to thank, you might consider throwing in a little gift along with the fine art they’ve just purchased. The size and value of the gift is usually commensurate with the value of the art they’ve bought, so here are some ideas from super affordable to super generous: 1. Reproductions. These can...


Launching Your Art Career the Right Way

Launching Your Art Career the Right Way

Don’t you love to hear about artists achieving recognition and success? We can all learn so much from their journeys, which is why I’d like to share a true story with you this week. A good friend of mine—we’ll call her Miranda—has been steadily working toward the launch of her art career for about three years now, and suddenly it seems like everything is happening for her. But in reality, it’s not sudden and it’s not random luck. Her progress is the result of careful planning and concentrated effort, involving the following steps: Networking. Miranda’s background as an entrepreneur is...