News — social media for artists

Get Smart with Social Media: Six Ways to Be More Effective

Get Smart with Social Media: Six Ways to Be More Effective

"Help!" a voice said to me over the phone. "I post and I post, but I never seem to get anywhere. I've never sold a painting on social media, and I'm not even gaining any new followers! Why bother?"I'm so glad this fantastic artist reached out for information. She thought the answer to her social media woes was to work harder at it by posting even more. But I assured her the solution was to learn to work smarter by doing different things in a different way. The following are the six tips I shared with her for being more...


What Artists Should Post on Social Media in 2019

What Artists Should Post on Social Media in 2019
Cross-posting is so last year. Here's a quick guide for artists who want to make sure they're posting the right kind of content on each social media platform.

Reach More People on Social Media

Reach More People on Social Media
If there’s one thing I’ve learned in the years I’ve been running my art marketing business, it’s that the best strategies, tactics, and techniques are constantly changing. It can be challenging to keep up with the latest trends, which is why I’ve decided to launch a new series on the best approaches for artists in 2019. Let’s start with social media.

Using Stories to Tell Your Story

Using Stories to Tell Your Story

Have you been telling Stories on Facebook and Instagram? No, I don’t mean, telling your story. Every time you communicate something about yourself and your artwork on social media, you’re sharing more of the story of who you are as an artist. I want to know if you’ve been using the Stories feature that showed up on Instagram in August of 2016 and then appeared on Facebook and other apps in March of 2017. If not, maybe it’s time to consider adding Stories to your chest of social media marketing tools. They’re yet another fantastic way to connect with the...


Could LinkedIn Be Right for Marketing Your Art?

Could LinkedIn Be Right for Marketing Your Art?

What’s on your art marketing agenda for the year ahead? Are you looking to revamp your social media strategy for marketing your fine art? As the new year gets rolling, I think it’s a great time to re-evaluate your options. Last week we looked at Instagram as a possibility, so this week I’d like to explore LinkedIn. I know what you’re thinking. LinkedIn is what you use when you’re looking for a job. But many people, especially entrepreneurs—and as artists, that’s just what we are—are using LinkedIn to promote their small businesses. It just makes sense. Demographically speaking, LinkedIn users...