News — storytelling in marketing

5 Tips for Revising Your Artist's Bio Story

5 Tips for Revising Your Artist's Bio Story

Welcome to Week 2 of revamping your plan to market your art! With this series, I’m going to walk you through the process of setting up your art marketing materials step by step. We’ll take this one item at a time, and before you know it, you’ll have a whole new set of promotional materials. So, this week I thought we should probably focus on your bio—or as I prefer to call it, your bio story—which is one of the three essential written items (along with your resume and artist’s statement) that you’ll need to promote yourself. Why do you...


The Story of Your Art: Five Ways to Tell Art Collectors What’s Special About You

The Story of Your Art: Five Ways to Tell Art Collectors What’s Special About You

Everybody loves a good story, and research has shown that people who are considering making a purchase of some kind are often swayed by a great anecdote. So, whether you’re talking to potential collectors about your artwork face-to-face or adding written descriptions of your artwork to your website, it’s a really smart idea to think of some kind of story to tell about each piece of art. What kind of stories should you tell? Great question! I can recall several occasions when I was talking to a potential collector about one of my paintings, and I got so caught up...