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Five Inspired Ideas for Writing Descriptions of Your Artwork

Five Inspired Ideas for Writing Descriptions of Your Artwork

But in the world of online shopping, buyers want to learn as much as they can about an item before they buy it. So, let’s give people everything they need to feel confident in choosing what we have to offer. Whether your art is hyper-realistic or completely nonrepresentational, you can learn to write powerful, attention-getting descriptions for your work.


3 Tips for Promoting Your Art for the Holidays

3 Tips for Promoting Your Art for the Holidays

Have you seen them, too? The holiday decorations popping up at the craft store and supermarket? The ads for great gifts sneaking into your social media feeds? Yup, it’s that time of year again. And just like the major retailers, we artists can and should engage in some special holiday promotions of our own. It's not too soon! Here are three quick ideas you can use: 1. Hold a customer appreciation event. There’s nothing better than holding an annual customer appreciation event, in my opinion. Not only is it a great way to express your gratitude to your collectors, it’s also...


Facebook Now: 7 Tips for Marketing Your Art in 2019

Facebook Now: 7 Tips for Marketing Your Art in 2019
Facebook is constantly changing, and more changes are yet to come. Here's how to use Facebook for marketing effectively as of fall 2019.

Why I’m Now In Favor of Blogging

Why I’m Now In Favor of Blogging
For years, I’ve thought that blogging was a nice, but not essential, extra tactic that artists could use to market their fine art. But believing that it might require too much extra time, I’ve never really encouraged my clients and other artists to blog, and most artists I’ve met have shown relatively little interest in creating a blog as part of their art marketing strategy. Yet, after listening to my new friend and her approach to blogging, her philosophy made so much sense to me that I’m actually a big believer in blogging again!

Explode Your Fan Base Through Media Exposure

Explode Your Fan Base Through Media Exposure
Here’s one of the most valuable lessons I’ve learned from this process: The artists who have huge fan bases—thousands of fans and followers, which undoubtedly translate into healthy sales—have all earned lots of media exposure. In other words, they’ve landed features and sometimes cover stories in magazines, on TV, on the radio, on podcasts, and in online magazines and blogs.