Lately I’ve been wondering about the value of artists writing their own e-newsletters. With so many easy ways to make digital connections with those who are interested in our work, are e-newsletters really worth the effort? It turns out that marketing experts working in many fields have been looking into this, too, and their conclusion is a resounding yes. Unlike other electronic communications—such as posts, blogs, and tweets—e-newsletters are far more likely to stand out among the sea of electronic messages we all get every day.
Now that I’ve convinced myself—and hopefully you—that all of us artists should be publishing a newsletter, I thought it might be useful to review seven great tips on using this helpful art marketing tool.
My last two posts have focused on the value of e-newsletters as part of a plan to promote yourself as an artist, but it occurs to me that the greatest e-newsletter in the world won’t have any value if the receiver never reads it. So I thought I should look into writing powerful subject lines—you know, those first few words that will show up in a person’s inbox and convince them to either read your email or go straight for the delete button. Here are the top 11 tips I found for writing attention-getting subject lines.
In the early years, it was easy to use Pinterest for fine art marketing simply by pinning up links to photos of your work. But these days, with more than 70 million users pinning new items to their boards day and night, an artist’s pins can quickly get lost in the avalanche of content. That’s why Pinterest has redesigned its search criteria to make it easier for people to find the pinned content they’d most like to see.
Several weeks ago I agreed to review a handful of websites to see if they were accomplishing everything they were designed to do – attract people’s attention, encourage them to linger over the galleries of art, and educate visitors about the artist — in short, to effectively help the artists promote and market their fine art.
At first I didn’t really know how to begin critiquing websites, but as I got into it, I started to develop a little list of elements that I felt were important to examine.