Even if you’re fortunate enough to be represented in a gallery that routinely sells your work, or even if people are buying a fair amount through your personal portfolio/e-commerce website, you may still be interested in holding a private sale in your studio every once in a while. Or maybe you’re part of a communal studio environment that routinely holds open studio events. Either way, if you’re going to invest time and effort into marketing your art through an open studio night or weekend, you want it to be as successful as possible, and I’m not just talking about sales.
Are you thinking about starting up a blog as a means of promoting your fine art, or have you started one already? Blogs have the potential to be a great avenue for connecting with other people and gaining exposure for you and your work. Writing for your blog is like writing expanded social media posts, so readers have the opportunity to learn about you in depth, which helps you build relationships with the people who can support you in achieving your goals. On the other hand, blogging requires a lot of time and energy, so you really want to think it through before adding a blog page to your artist's portfolio website.
Marketing your fine art is a bit of a numbers game, isn’t it? The more often you can get your name and work in front of the public’s eyes, the better your chances of connecting with people who want to support you in achieving your artistic goals. One great way to gain some exposure for your artwork—for free!—is through publicity in local media.
What is a target audience? This is the group of people who are most likely to become your customers, buyers, supporters, and promoters. These are the people you want to connect with because you can help each other—you have something to offer that interests and serves them and they can help you achieve your art-related goals.
Whether we like it or not, fine artists are also small business owners who have to get involved in marketing. We’re smart enough to know that the more we learn about marketing, the more likely we are to be successful.