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Get Smart with Social Media: Six Ways to Be More Effective

Get Smart with Social Media: Six Ways to Be More Effective

"Help!" a voice said to me over the phone. "I post and I post, but I never seem to get anywhere. I've never sold a painting on social media, and I'm not even gaining any new followers! Why bother?"I'm so glad this fantastic artist reached out for information. She thought the answer to her social media woes was to work harder at it by posting even more. But I assured her the solution was to learn to work smarter by doing different things in a different way. The following are the six tips I shared with her for being more...


How to Write Your Own Artist's Bio

How to Write Your Own Artist's Bio
Every artist needs a solid written bio. Here's my foolproof formula plus five writing tips that will help you craft a fascinating bio!

Get Clear About the Purpose Behind Marketing Your Art

Get Clear About the Purpose Behind Marketing Your Art

Chances are good you’re already using the right tools to promote yourself and market your work. But are you using them as effectively as you could be? Do you have some doubts? Let’s explore three guiding principles that will clarify the purpose behind various marketing activities and help you maximize the effort you put into them. To understand these principles, let’s begin by looking at the flip side of marketing, which is buying. These days most people go through a three-stage process whenever they’re buying something that costs more than $100 or $200. If you’ve bought a big-ticket item in...


What Artists Should Post on Social Media in 2019

What Artists Should Post on Social Media in 2019
Cross-posting is so last year. Here's a quick guide for artists who want to make sure they're posting the right kind of content on each social media platform.

Reach More People on Social Media

Reach More People on Social Media
If there’s one thing I’ve learned in the years I’ve been running my art marketing business, it’s that the best strategies, tactics, and techniques are constantly changing. It can be challenging to keep up with the latest trends, which is why I’ve decided to launch a new series on the best approaches for artists in 2019. Let’s start with social media.