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Getting People to Contact You

Getting People to Contact You

This may come as a surprise, but when it comes to marketing, you have to tell people what to do. What?! Yes, it’s true. Think about all of the TV commercials you’ve seen over the years that say “Come in and try our fresh-off-the-grill hamburgers!” or the radio spots that end with “Call 1-800-800-8000!” or the big newspaper ads that proclaim “Don’t miss our huge sale!” When marketers tell us about their products and services, they always finish with some kind of command encouraging us to take action—get more info, make contact, try, buy, etc. Marketers tell us what to...


Dreamer or Doer?

Dreamer or Doer?

So, are you a dreamer or a doer? I have to admit I’m a doer. For an action-oriented person like me, it’s soooo satisfying to make a to-do list and cross the items off one by one! But some of you might be dreamers, visualizing where you want to be and imagining the end results. The thing is, success in anything requires both: dreaming and doing. I’ve seen artists of both stripes, and I’ve noticed that being all one way or the other creates problems. Those of us who are too focused on doing can often rush headlong through every...


Five Ways to Thank Your Art Collectors

Five Ways to Thank Your Art Collectors

  With Thanksgiving just around the corner, people are devoting more and more time to planning and shopping for the holidays. With luck, this means a few sales in your immediate future, and I know how grateful you’re going to feel! Now, if you’ve got some collectors you’d like to thank, you might consider throwing in a little gift along with the fine art they’ve just purchased. The size and value of the gift is usually commensurate with the value of the art they’ve bought, so here are some ideas from super affordable to super generous: 1. Reproductions. These can...


Speaking of Art: How to Wow an Audience

Speaking of Art: How to Wow an Audience

Growing up, I absolutely hated public speaking. I dreaded the thought of standing up in front of a crowd, no matter how small. Years later, though, when I was the editor of several different art magazines, it wasn’t unusual for me to be asked to speak to audiences in the hundreds. And I loved it. Actually, I learned to love it so much that I continue to seek out opportunities to speak to groups even now. What caused the turnaround? I had the good fortune to attend a Dale Carnegie course, where I discovered some incredibly useful advice that completely...


Getting the Most from Your Social Media Marketing Efforts

Getting the Most from Your Social Media Marketing Efforts

This week I’d like to talk about how you’re spending your time on social media. If you go into Facebook or Instagram and post a few posts every week and maybe respond to a few comments, you’re off to a good start but you’re really just using social media. Unfortunately, though, you’re not getting all you can out of your efforts. With relatively little additional time and thought, you could be accomplishing so much more, making major strides in building up your fan base and selling more of your creations! By following these six tips, you could start capitalizing on...